Top Tile Trends For 2023

Discover exciting new hues and patterns for your home’s tiling needs


Are you planning a remodeling project in 2023? If so, Clay Imports can help you stay on top of the latest tile trends to keep your home chic and stylish for years to come. As we discuss the mosxt popular colors, tile shapes and textures for 2023, we'll also provide you with the opportunity to incorporate your personal style and taste into the selection. From bold statement shades, timeless tones, to botanical patterns we’ve got you covered.

Return Of Traditional Interiors

One of the biggest trends for 2023 is a return to traditional, timeless interiors. After years of minimalist, white and modern styles dominating the design world, many homeowners seek a more classic, and cozy feel for their spaces. Gone is the era of sterile, cookie cutter white walls. This shift is reflected in the popularity of traditional earth toned colors like terracotta, neutral tones, soft blues and greens. These colors can be beautifully matched with craftsmen style materials like handcrafted terracotta tiles, and zellige tiles that help create a cohesive, timeless look. 

Incorporating handmade or artisanal elements can also add a sense of uniqueness and personality to a space, as well as a touch of humanity and craftsmanship that can elevate the overall design. Whether you're seeking a rustic look or a more refined aesthetic, these traditional colors and materials can help you achieve it. If you're looking to add a touch of elegance to your home, consider incorporating these classic colors and materials into your design.

Bathroom with terracotta paver floor by clay importsTerracotta Pavers | Design by Leah Ashley of Finn Family Farm | Photos by Madeline Harper

Terracotta, is a deep, warm, earthy hue that evokes feelings of comfort and home. It can work well in a variety of settings, from rustic to Mediterranean-inspired interiors. Neutral tones, on the other hand, can add a sense of calm and sophistication to a space. They work well as a base color, allowing you to layer in bolder colors through accessories and accents. Blues and greens, can bring a refreshing and calming energy to a space. They can be used to create a serene, spa-like atmosphere. Mix and match these elements to create a unique space that reflects your personality.

Terracotta diamond tile wall by clay importsAntique Diamond Sealed Terracotta Tile | Design by Moontower Austin | Photo Courtesy of Homeowner

Our Picks

White tiles are timeless, but this year give it a spin!

Gone are the days of minimalist interiors and all-white spaces, but let’s not throw out whites all together! Choose a soft cream, such as Tupelo or opt for visually interesting 3D-tiles and unconventional shapes.

Pantone Color Of The Year

Pantone’s color for the year for 2023, Viva Magenta, is a bold and vibrant shade that makes a statement in any space. Described as a “pulsating color whose exuberance promotes a joyous and optimistic celebration,” Viva Magenta is sure to add energy and personality to your home. This color is rooted in nature and belongs to the red family, making it expressive of strength and courage. If you're looking to make a statement with your space, Viva Magenta could be the color for you. Whether you opt for a full wall of this vibrant shade or incorporate it through accents, Viva Magenta is sure to bring joy and optimism into your space.

Shower wall with pink zellige tile by clay imports

Desert Pink Zellige Tile | Photo and Design by Casey Dunn

If you’re feeling daring this new year, Viva Magenta is the perfect hue for you. You can incorporate Viva Magenta into your tiling design by using it as a statement wall or backsplash. Creating a focal point in your space while also adding a pop of color to an otherwise neutral room. Alternatively, you could use Viva Magenta as an accent color, incorporating it through smaller tiles or mosaic patterns. This can add a touch of drama and personality to your space without overwhelming it. No matter how you choose to use Viva Magenta, it's certain to make a bold and stylish statement in your home.

Alt text: Bathroom with rectangle white gloss and bubblegum tile floor and walls by clay importsRectangle White Gloss & Bubble Gum Tile | Part of the Horizon Series by Claire Zinnecker | Design by Be Unica | Photography by Jane Ko

Our Picks

Coordinating Pantone Colors

In addition to the statement-making Viva Magenta, there are several other Pantone colors that are set to dominate 2023. Pale Dogwood is a soft and feminine hue that adds a touch of romance to a space. It works well as a base color and pairs with bolder accents. Plein Air, on the other hand, is a refreshing blue shade that brings a sense of calming nature into a space. It pairs well with neutral tones and can help create a soothing atmosphere.

Restaurant with blue Mar wall tile by clay importsMar Tile 2.75”x8”

Gray Lilac is another popular Pantone color for 2023, offering a sophisticated and refined feel. It works well as a base color and can be paired with pops of bolder shades to add depth and interest. Pale Khaki is an earthy neutral hue that pairs well with a variety of colors and can help give a more cohesive look to your space. Agate Gray is a cool, suave shade that adds a touch of polish. Gray Sand is a neutral hue that adds sophistication.

Shower wall with green and white tile by clay imports

Rectangle Glacier Gloss and Hexagon Tip Pure White Peyote | Part of the Horizon Series by Claire Zinnecker

Coordinating these Pantone colors offers a range of options for those looking to update their spaces in 2023. Whether you're seeking a romantic, soothing, or refined aesthetic, there’s a color that’ll fit your style.

Our Picks

Botanical Pattern Tile Trends

From bold geometric prints to intricate nature-inspired designs, homeowners are looking for ways to add personality and visual interest to their spaces through the use of patterned tiles. One of the biggest trends we're seeing is the use of patterned tiles as a maximalist statement piece on the floor or as a backsplash in the kitchen. Whether you opt for a colorful, eye-catching pattern or a more subtle, understated design, patterned tiles are a great way to bring life and character to any room. So don't be afraid to mix and match different patterns and colors to create a truly unique and personalized look.

Right on trend, we have a newly launched Botánico relief tile collection available now. Floral motifs are enhanced with a mix of gloss and matte finishes that are perfect for all seasons. These tiles are blooming with character and are sure to bring a touch of nature to any space. Whether you are looking to make a statement with a bold backsplash or add a subtle touch of greenery to your bathroom, the Botánico line has a tile for you!

Our Picks

Going Green

Go green this year with green tile from bright lime to grotto green. This versatile hue is being used in all types of spaces to add a fresh and earthy touch. One of the benefits of incorporating green tiles is the wide range of shades available, allowing you to choose the perfect tone to complement your decor. Whether you opt for a bold statement wall or a subtle backsplash, green tiles can bring a unique and stylish element to your home. As a natural and soothing color, green can also help to create a calming atmosphere in any room. So why wait? Give your home the green light and try out this tile option.

Our Picks

What Will You Do For 2023?

There are so many exciting color trends to consider when updating your space in 2023. From bold and vibrant Viva Magenta to the timeless and traditional hues of terracotta warm oranges, blues, and greens. There’s something for everyone. No matter which route you pick for your home’s color scheme, make sure to infuse your own personal style and taste. Clay Imports is here to help with all of your tiling and home goods needs, from traditional and timeless materials, to bold and statement making shades. With our wide selection of colors, materials, and craftsmen style options, you're sure to find something that speaks to your unique style.

Let us know what you plan on doing for the new year and how we can be a part of it! Any questions? Email us at or chat with us here!