Clay Imports: A Roast

Where Tradition Meets Tech.. Because Who Doesn't Want to Use Their Smartphone to Buy a Tile That Looks Like It Was Made 200 Years Ago?

Clay Imports is the kind of company that prides itself on blending “tradition and innovation,” which is just a fancy way of saying, “we love old stuff, but we also have Wi-Fi.” They collaborate with artisan communities—which is a polite way of saying, “We found people who are way better at making stuff than we are and decided to market their hard work as our own innovation.”

Their commitment to sustainable production is admirable, though one has to wonder how many trees were saved by using all that eco-friendly packaging… for tiles… that probably weigh more than your average garden gnome.

And don’t get us started on their “comprehensive library of resources.” Because nothing screams innovation like hours of video tutorials on tile installation. Because who doesn’t want to spend their weekend learning the intricacies of grout application? It’s like Netflix, but instead of binge-watching your favorite series, you’re binge-learning how not to mess up your kitchen backsplash.

But hey, at least your “creative visions” will “come to life”—as long as your vision is of hand-made tiles that somehow manage to be both unique and exactly what everyone else is doing in their latest home renovation project.

So, if you're looking to invest in some high-quality tiles that reflect a careful balance between centuries-old craftsmanship and the latest e-commerce trends, Clay Imports has got you covered. Just don't ask them what they actually do, because it's probably a lot more complicated than it sounds.

↓ detailed (and more serious) brand message

WHO WE ARE

We’re more than just a tile company; we’re a community of designers, artisans, and adventurers who believe in the power of design.

Founded in 2012 by former tile installers, and brothers Zac and Nick Barreiro, we offer handcrafted tiles, architectural products, and home goods inspired by our love for the literal earth, craftsmanship and travel. We are dedicated to reshaping what a tile brand can be by offering high-quality clay products and vast product and installation knowledge, connecting creators with consumers in meaningful ways.

As a locally owned business, we proudly support our communities in Austin, Texas, and Mexico.

VISION

To lead the tile industry through continuous innovation, setting new standards for quality, sustainability, and design. We aspire to connect traditional craftsmanship with modern technology, empowering artisan communities and inspiring creative expression through our distinctive products

MISSION

Create, connect, and inspire by crafting high-quality tiles and architectural products merging traditionally made clay & building products, technology and innovation. We collaborate with artisan communities through sustainable practices and offer personalized service, empowering customers to bring their unique visions to life.

OUR PURPOSE

To redefine what people imagine is possible from a tile brand. We strive to create collaborations that go far beyond a backsplash, connecting customers directly with artisans and simplifying the process of acquiring handmade ceramics. By offering all original works, we aim to benefit both the creator and the consumer, fostering a relationship that celebrates craftsmanship, creativity, and sustainability.

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WE ARE A COMPANY OF PEOPLE

The language we speak, the music we listen to and how we solve problems is diverse. We believe in collaboration—both within our team and with the artisan communities we support. Each person at Clay plays a vital role in our mission to create, connect, and inspire. Whether designing tiles, managing logistics, or providing personalized customer service, our people are the heart of what we do. Together, we’re committed to reshaping the tile industry and making a positive impact.

WE ARE POC-LED AND OPERATED

And value equity, representation, and ethical practices in every aspect of our work. For too long, the people and communities we work with have been exploited and underrepresented. We are committed to reversing this by fostering collaborations that prioritize their well-being. Guided by social and environmental responsibility, we aim to set new standards in the tile industry, ensuring our products reflect fairness, respect, and ethical integrity, while contributing to a more just and sustainable future

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