BY MIKE ALFARO
Mike Alfaro is a Creative Director based in Los Angeles, CA. Born and raised in Guatemala, he has used his knowledge of Hispanic insights to advise and direct multiple award-winning advertising campaigns geared toward a multicultural audience.
He is also the creator of Millennial Lotería, a best-selling reimagining of the classic game of Mexican Bingo. With over 55,000 Instagram followers on his account @MillennialLoteria, his post about modern Latinx life have spread virally amounts young Hispanic-Americans who appreciate cultural nostalgia, but are also looking for a more modern representation of their lives