There’s something quietly powerful about a well-curated tile palette. When textures, color transitions, and shapes speak the same language, a space feels composed and never chaotic. That is exactly the feeling captured when Etch Design Group partnered with Clay Imports to create a distinctive, design-forward tile selection: Etch's Favorites.
Etch Design Group, a high-end residential and commercial interior design firm based in Austin, Texas, is known for crafting interiors that feel purposeful, personal, and timeless. Their collaborative process, paired with Clay Imports’ artisan tile expertise, makes for a natural synergy. Each tile in the collection reflects a shared ethos: that materials should not only be beautiful but help tell a cohesive story.
- Act 1: Earth & Botanica – Nature-Inspired Green and Warm Neutrals
- Act 2: Bold & Graphic Pop – Statement Tiles with Dark Red and Blush
- Act 3: Texture & Tonal Depth – Black Suede Meets Sculptural Neutrals
- Act 4: Soft Color Dialogue – Soothing Tiles in Sky, Mint, and Cream
- The Art of Curated Storytelling
Whether you're planning a residential remodel or designing a boutique commercial space, Etch's Favorites is your shortcut to cohesion, providing designers and homeowners with ready-to-go combinations or inspirational jumping-off points. Here’s a closer look at each palette, along with expert insights to inspire your next project:
Act 1: Earth & Botanica – Nature-Inspired Green and Warm Neutrals
Relief Miti Olive · Stem & Flora Saddle · Rosewater Matte 2×8 · Straw Hat 2×8
This palette is a garden party of color and contrast. The Relief Miti Olive tile anchors the collection with its glossy green glaze and nature-inspired motif. It's paired with Rosewater Matte and Straw Hat subway tiles, introducing notes of blush and sandy neutrals that feel soft, feminine, and fresh. The addition of Stem & Flora Saddle introduces a grounded, earthy brown, perfectly tying the palette together.
When seen alongside olive-toned fabrics, woven taupe textures, and warm wood tones, this set reads as lush and layered. It's perfect for boutique bathrooms, cozy kitchen nooks, or retail environments that lean into natural textures and timeless colorways.
Act 2: Bold & Graphic Pop – Statement Tiles with Dark Red and Blush
Talavera Tula Oxblood · Matchstick Oxblood · Austin Dusk 4×4 · Pink Granite 4×4
This is where the party is. Talavera Tula Oxblood and Matchstick Oxblood bring deep, saturated energy to the forefront. Layered with the muted sophistication of Austin Dusk and the soft texture of Pink Granite, this palette is bold without being brash.
Match it with mustard wallpaper, oxblood paint swatches, and graphic prints for a maximalist statement. This is the palette for those unafraid to mix rich tones with vintage-inspired charm. Ideal for a moody powder room, an artistic entry, or a café interior that calls for a bit of edge.
Act 3: Texture & Tonal Depth – Black Suede Meets Sculptural Neutrals
Relief Palmetto Shoreline · Star Black Suede · Cross Opaque · Dolores Dust 2×8
Here, moody minimalism meets tactile design. Black Suede Star & Cross tiles ground the palette in deep, velvety black, while Dolores Dust adds a matte, taupe-toned contrast. The Cross Opaque tile offers shape-driven movement, and Relief Palmetto Shoreline contributes a sculptural, organic element.
Textural fabrics, black-stained woods, and aged brass hardware pair beautifully with this palette, making it a go-to for spaces that prioritize subtle drama. Use it in an editorial-style powder room, a gallery-like foyer, or an executive office that channels quiet luxury.
Act 4: Soft Color Dialogue – Soothing Tiles in Sky, Mint, and Cream
Sprig Cielo · Tableta Mexican Vanilla · Olive Gloss · Spearmint 2.75×8
This set leans into a soft, soothing palette, without ever being boring. Sprig Cielo and Spearmint echo sky tones and sea glass hues. Mexican Vanilla adds warmth with a creamy matte finish, and Olive Gloss adds dimension with a sophisticated sheen.
The overall vibe is calm, layered, and quietly luxurious. Think soft boucle textiles, limestone, light oak, and muted florals. This set is ideal for tranquil bathrooms, elevated spa spaces, or light-flooded entryways.
The Art of Curated Storytelling
Each act in this curated performance is a study in thoughtful composition: designed to work beautifully on its own or as inspiration for a more personalized vision. Etch’s Favorites is a starting point for designers, architects, and homeowners to build meaningful spaces, one well-chosen surface at a time.
Whether you're working with a professional or planning your project solo, these palettes eliminate decision fatigue and add confidence to your process. They invite you to design with purpose, color with clarity, and layer each room with texture, emotion, and personality.
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